Search engines look for keywords and it is widely believed that keyword-specific domains and subdomains rank highly in the search engine algorithm. This is so because having the keyword in the URL suggests that the site contents are related to the keyword. Also, when visitors look at the search results, they are likely to click the link that contains relevant keywords. With this in mind, we should ensure that keywords appear in the Blog URL and Blog Post URL for search engine optimization (SEO) purposes.
In case you are lost as to what we are referring to, consider this. Suppose you want to blog about politics in planet Mars (fictional of course). You start to create a new blog. Between the two – one bearing your name http://tom-dick-harry.blogspot.com and the other bearing the URL http://politics-in-planet-mars.blogspot.com – which do you think will attract the search engines and potential visitors? Quite obviously the second URL. People who are interested in this topic will search for the keywords “politics”, “planet” and “mars” and are never going to search for your name. Search engines identifies these keywords in the Blog URL and displays that in their search results.
It may be that over time, you are so famous that your name is synonymous with this topic and people will search for your name instead. The start will be slow and more effort has to be put into publicity, such as submitting your blog to Blog Directories, Feed Directories and Search Engines. Until such time, you would have to endure trickling traffic to your Blog. If you are starting a new blog, bear this in mind.
Blog Post URL
Under Settings -> Archiving, if you have selected “Yes” to “Enable Post Pages”, each of your posts will have a unique web page. Blogger automatically generates the Post URL based on the Title of the Post. The title follows a fixed format:-
There is a limit to the number of characters in the URL. Let's assume you have written a Post about healthy lifestyle and happily called it “How to add more spice and flavor into our lives.” Once the Post is published, the Post URL may look like this:-
Based on what we said about SEO, you may get hits from people who want to find out about spices used in food or food recipes. This is vastly different from your intended visitor profile. One way to get around it is to give the Blog Post a Title that contains the necessary keywords. For instance, name it “Healthy Lifestyle Choices and Tips.” Publish your Post and the Post URL will be something like:-
After the Post is published, go back to edit the Post and change the title. You can have a fanciful and yet relevant Post Title. Republish your Post. Even though the Title is changed, the Post URL will remain the same. However, the title that appears in the feed and search engine index will be the new edited title. In a way, you have the best of both worlds, a title that you like and a Post URL that contains the keywords for search engine optimization.
© Tricks for New Bloggers